Logo submarks

What the heck is a logo submark?

Your logo submark is a less detailed version of your primary logo that can be used as a secondary mark similar to a watermark. Essentially, a logo submark allows for a more playful way to incorporate your branding into your designs and still keep it looking cohesive and seamless. I recommend having it designed in each of your brand colours and with a transparent background too. This will help give you options depending on what kind of background it will be placed on.

When would I use a submark?

It can often be used on secondary pages of printed materials to still keep your branding in place. A lot of businesses will also use one for their social media profiles, website footers or favicons, back sides of business cards, letterheads, and other promotional materials etc.

If you've ever had professional photos taken, you might have noticed that the photographer used their logo submark as a watermark on their photo proofs.

So have fun with your logo submark and be creative! If you get stuck or have no idea where to begin, give me a shout, I'd love to help!

Alycia Butler

Hi there and thank you for visiting!

My name’s Alycia Butler and it’s a pleasure to virtually meet you! I’ve been a digital media, advertising, sales, and marketing professional for over 20 years now (yikes that ages me!). I live in the tiny little town of Celista, which is a beautiful lakeside community of the North Shuswap region of British Columbia, Canada. When I’m not helping businesses and entrepreneurs with their website design or social media needs, I’m exploring the great outdoors with my hubby Dave, our son Hemingway, and our two adopted dogs, Limoo and Cody. I love to go hiking, boating, skiing, snowshoeing, camping (there’s a theme here), really I love to do anything that connects me to nature, oh, and I also LOVE to travel and cook!

I’ve always had a deep passion for genuinely helping people, and wherever life’s ventures have taken me, sales, marketing, and digital media, have always been by my side. I thrive in a work environment that is results driven, dynamic, innovative, collaborative, and of course, fun! I've worked across all Canadian provinces and several cities in the United States; helping in the building of start-up entrepreneurial companies like LocalSphere and WordJack, as well as large,

multi-level, national organizations such as Onni Real Estate Development and Yellow Pages Group. I have worn several business hats (too many to count) over the years, so I can truly relate and empathize with business owners on many perspectives. I’ve built several Squarespace websites, created and implemented numerous social media campaigns, and have helped hundreds of small to medium sized businesses with their marketing needs over the years. You can view all of my past working history here on LinkedIn.

If you need a website but have no idea where to start, or the thought of trusting a stranger with your beloved business scares you — let’s have a chat. I know I can help you.

I’ll outline a clear path of exactly what the process will look like and I promise to make it as easy as possible for you. I want you to feel 100% confident and comfortable with me and the service I provide. You can trust me to bestow guidance and clarity every step of the way. I look forward to connecting with you!

Sincerely,

Alycia

https://www.shuswapwebsites.com
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